August 25, 2008
This form is a useful resource in reviewing and evaluating campaigns. It contains criteria for scoring a campaign's strategy, targeting capabilities, and potential for brand building, recall and longevity.
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Apr 14, 2008
Ten Steps to a More Effective Alignment between Marketing & Marketing Procurement
Jun 1, 2007
The CMO Survival Guide
Jan 1, 2006
Media Delivery Evaluations
Mar 31, 2005
Ten Steps to a Successful Client/Agency Relationship
Jan 1, 2005
Six Marketing Organization Models
Nov 1, 2004
Effective Creative Meetings
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