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CMO Perspective: Beth Comstock: The Marketer as Leader

January 3, 2008

Beth Comstock, president of integrated media for NBC Universal is the queen of digital media and leading the marketing community. Comstock reminds us that people really listen when you have money on the table, when you have a real action plan. Sometimes, it's the simple things that will get you the kind of confidence you need from senior management — confidence to develop the very elaborate triple-Lutz program that you really want to pursue. You need to show you can skate across the rink first. If you show a proof point early on in the job, you'll have more confidence going forward.

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