Lincoln Financial: The Integration of New Media with Traditional Media
January 25, 2007
In this presentation, Susan Crabtree discusses Lincoln Financial Group's interactive "Stories" campaign. She explains how Lincoln has created interactive multimedia (including short films) to deliver its brand message and motivate and engage audiences in the potential and possibilities of new retirement.
Restricted Content
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.
