Cie Nicholson: Rapid-Fire Strategic Perspective

November 12, 2007

The SVP/CMO of Pepsi-Cola North America urges marketers to have a more rounded perspective on everything from sales and operations to innovations in order to be effective. Cie Nicholson explains that Pepsi deals with its competitors by growing base brands and creating new ones rather than focusing on the declining non-carbonated brands. She discusses how trends in health and wellness have affected Pepsi's innovation.