| |

State Farm: Young at Heart

February 29, 2008

This case study describes how State Farm used the combination of a 15-second commercial spot and the Internet to attract young adults and improve their brand reputation among this population, many of whom see State Farm as "their parents' insurance company."

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):