| |
 

Overcoming the "Borg Syndrome"

December 1, 2004

This article presents watchouts and considerations for defining, building, and sustaining profitable multicultural programs: developing segment expertise, measuring success, and overcoming an urge toward the "Borg Syndrome"—that is, disregarding individual consumer groups and marketing only to the masses.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):
Password:

Relevant Topics

Recent ANA Magazine

Feb 15, 2015
Feeling the Pulse

Feb 15, 2015
Muttbombing

Feb 15, 2015
This Is Wholesome

Feb 15, 2015
Top of the Class

Feb 15, 2015
Trust Your Power

Feb 1, 2015
#ANALOG

See full index for ANA Magazine