Insights From ANA's Exclusive Brand Deterioration Survey
June 20, 2007
The research looks at several issues associated with brand health and brand deterioration: Are there best practices for building and maintaining brand health? How do companies measure brand health? What area the warning signs of brand deterioration? What can be done to bring back a declining brand?
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.