The New Lee.com
June 8, 2010
Lee Jeans, a denim brand with a dusty image and declining awareness and that's been de-positioned for decades by countless other, far more hip, up-and-coming labels. And it's dependent on a retail channel that's folding like a pair of cheap slacks. So Lee Jeans turned to the channel it could control — its own website.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.