What Would the World Be Like Without Jack? | Effie Awards | Other Awards Programs | Case Studies | All MKC Content | ANA

What Would the World Be Like Without Jack?

The 15-year old Jack in the Box ad campaign was facing ad awareness decreases and the brand was suffering from a lack of loyalty and differentiation. We were charged with generating news and buzz around the brand, re-engaging our customer base and communicating that Jack in the Box offers its entire menu all day.