| |
 

A Revelation in Every Cup

June 8, 2010

In a declining and competitive market, Green Mountain Coffee made significant gain by increasing consumer loyalty. Creative and media strategies that encouraged consumers to take a few minutes with the brand to pause, reflect, and be inspired generated 65 percent sales uplift.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):
Password:

Recent Effie Awards

May 22, 2013
A Hunt for Happiness

May 22, 2013
A Todo, Con Todo

May 22, 2013
Be One with the Wild

May 22, 2013
Be The Thunder

May 22, 2013
Best Fries on the Planet

May 22, 2013
Better Way

See full index for Effie Awards