How Nextel Helped America Get Work Done
June 8, 2010
After the Sprint merger, Nextel's customers were leaving en masse, and those who stayed lacked confidence in their wireless carrier. Instead of focusing on gaining new customers, Nextel switched its strategy to focus on its base. Nextel began to reexamine how customers used instant communication.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.