MLB' 09: The Show
June 8, 2010
MLB 09 traditionally set the standard for baseball gaming titles. In 2009, it was faced with launching a game with moderate development gains but no real news. To create differentiation, it had to aggressively own authenticity in a way that felt "of baseball." Its strategy was to feature one of the game's brightest stars, Dustin Pedroia, and talk about the game within the game.
You do not have access to this content
Here's who has access to this content:
- ANA Corporate Marketer Members
- Gold Associate Members
- Silver Associate Members
- Individual Associate Members
Login Now
First, one quick step. You’ll need to log in to continue:
No Account?
You need to be a member and create an account in order to view this content. Please review the member categories above, to determine if you qualify, and then click below to create an account using your business email address.