| |
 

Swagger: The Scent that Makes a Difference

June 7, 2011

In 2008, Glacial Falls was the worst-performing scent in the Old Spice portfolio and was in jeopardy of being pulled from store shelves. Our task: to rebrand Glacial Falls and save the scent from extinction by doubling sales.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):
Password:

Also See

Recent Effie Awards

May 22, 2013
A Hunt for Happiness

May 22, 2013
A Todo, Con Todo

May 22, 2013
Be One with the Wild

May 22, 2013
Be The Thunder

May 22, 2013
Best Fries on the Planet

May 22, 2013
Better Way

See full index for Effie Awards