| |
 

Happy People Making People Happy

June 7, 2011

By shining the light on the unique customer service culture of Zappos.com and bringing a powerful idea, "Happy People Making People Happy," to life, we differentiated the brand and changed consumer perceptions. Our campaign made consumers realize that Zappos.com was much more than an online shoe vendor.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):
Password:

Also See