The Man Your Man Could Smell Like Responds to the Internet | Effie Awards | Other Awards Programs | Case Studies | All MKC Content | ANA

The Man Your Man Could Smell Like Responds to the Internet

How could Old Spice leverage "The Man Your Man Could Smell Like" to engage with people on a more intimate level? The result was the "Response" campaign, an experiment in real-time branding in which "The Man Your Man Could Smell Like" recorded 186 personalized YouTube messages.