| |

Walmart "Smack Talk" Campaign

June 7, 2011

Walmart tackled a brand new target for the first time with the release of Call of Duty: Modern Warfare 2. Walmart had to be careful not to alienate their core audience — Moms — while attempting to reach massive sales goals and become a real player in the video game industry.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):

Also See

Recent Effie Awards

May 22, 2013
A Hunt for Happiness

May 22, 2013
A Todo, Con Todo

May 22, 2013
Be One with the Wild

May 22, 2013
Be The Thunder

May 22, 2013
Best Fries on the Planet

May 22, 2013
Better Way

See full index for Effie Awards