How We Took the GRANNY Out of GRAMMYs
The GRAMMYs were perceived as an irrelevant, out-of-touch award show celebrating a dying industry. We set out to make them relevant, establish connections with fans and increase ratings by focusing on one truth: artists do not make fans, fans make artists.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.