James Ready Bar-Ter Night Campaign
James Ready is in the discount beer market, a highly competitive segment that's 40 percent of total beer sales in Ontario with over 40 different brands. To help their drinkers, and more specifically, poor university students, JR created the Campus Bar-Ter Night, which yielded a sales increase of 8.51 percent and market share growth of 31.01 percent.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.