Hiring America to Launch a Product

June 7, 2011

Just Dance was a new product with a modest marketing budget, but a grand goal: become the leader of the dance game category. We had to do more than market the product, we had to start a movement. By 8/31/10, the campaign yielded over 6.1 million unique views, over 10,000 unsolicited user-created videos, an AdWeek top-ten TV spot, and over 2 million units sold.