Concert in a Bag
June 7, 2011
Doritos Late Night was one of nearly thirty new product introductions in the salty snack category in 2009. By thinking like an entertainment company, rather than just selling snacks, the brand transformed a bag of chips into a ticket for an exclusive music performance and helped create the most valuable salty snack introduction of 2009.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.