Home Collections Launch
June 7, 2011
The launch of Febreze Home Collections at Walmart propelled Febreze from no. 3 position in the air-care category (behind Glade and Air Wick) to no. 1. Our mission was to steer traffic and sales away from specialty air-care retailers (like Bath & Body Works) to Walmart.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.