| |

Drive-Thru Diet

June 7, 2011

The Drive-Thru Diet menu was introduced, using Taco Bell's 5,800 drive-thru locations nationwide, as a way to grab food to a way to grab control. Using a fully integrated shopper marketing campaign, we repositioned the competition, reframed the Taco Bell brand, and achieved successful business results.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):

Also See