U by Kotex Launch
June 7, 2011
The feminine care category was old, tired and boring. Girls didn't like shopping for pads, tampons and liners, and retailers didn't like displaying them anywhere other than the fem care aisle. The U by Kotex launch broke down decades-old feminine hygiene category conventions and created a brand fit for 21st century women.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.