IHG: Crack the Case
How can IHG steal share of business from rival brands for good? By identifying rival brands highest value customers in IHG’s database and inviting them into a Secret Agent mission with a final prize payout. The mission? Crack open a steel suitcase by completing a multitude of tasks which included experiencing IHG’s loyalty program and hotel stays in their portfolio. The result? $113 million in revenue with a 423:1 return on marketing expenses and engagement success metrics that blows the benchmark out of the water.
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