IHG: Crack the Case | ANA Topics | ANA

IHG: Crack the Case

How can IHG steal share of business from rival brands for good? By identifying rival brands' highest value customers in IHG’s database and inviting them into a secret agent mission with a final prize payout. The mission? Crack open a steel suitcase by completing a multitude of tasks which included experiencing IHG’s loyalty program and hotel stays in their portfolio.