The Search for the New Aflac Duck Voice
Immediately following the devastating earthquake and tsunami in Japan (home to 75 percent of Aflac's business), Aflac was also faced with a marketing disaster: the voice of the beloved Duck, issued distasteful jokes about the crisis, and Aflac subsequently parted ways with him. Seeing an opportunity in this challenge, we quickly launched a nationwide, job search for the Ducks new voice.
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