May 23, 2012
Ford was in dire need of a makeover. The launch of Drive one gave Ford a new voice; real people telling their real stories. Since the campaign began, Ford has seen 3 years of steady market share growth, stopping a 14 year slide.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.