| |
 

Chevy Volt, It's More Car Than Electric

May 23, 2012

In 2010, facing pressure from the Nissan Leaf, we launched the Chevy Volt. It was an "extended range" electric vehicle in a gasoline world. We didn't launch a "green" car — we launched a great car (that just happened to be electric). Thinking about Chevy shifted — from old-fashioned to innovative, gas-guzzler to fuel-efficient with a much needed lift to brand opinion and consideration.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):
Password:

Also See