"Breathe Happy" Campaign Launch
Febreze needed to convince cynical air care consumers that it was genuinely superior to the competition in order to sustain sales at a premium. Rather than simply telling people how good Febreze is, we let them experience its odor eliminating power for themselves, in a way they would never forget. Our real life experiments stood out in the category and beyond, getting Americans talking about air care for the first time in years and helping turn the business around 16.7 percent points compared to the previous year.
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