HTC Sensation 4G

May 23, 2012

When the HTC Sensation 4G launched on T-Mobile it was late to the party. T-Mobile was already selling 4G phones and struggling to attract their tech-forward consumer. We needed a campaign that gave the phone cool. We teamed with Google Goggles and local artists to develop original content. The result was a campaign that took a late-to-the-party phone and turned it into an icon for cutting-edge culture.