The Day-After Thanksgiving Sandwich, Now Available Every Day | Effie Awards | Other Awards Programs | Case Studies | All MKC Content | ANA

The Day-After Thanksgiving Sandwich, Now Available Every Day

While a beloved American brand, Oscar Mayer is primarily known for bologna and hot dogs, products rooted in the past. In order to advance existing brand perceptions, Oscar Mayer needed to launch something that was more relevant to the way people eat today.