The Day-After Thanksgiving Sandwich, Now Available Every Day
While a beloved American brand, Oscar Mayer is primarily known for bologna and hot dogs, products rooted in the past. In order to advance existing brand perceptions, Oscar Mayer needed to launch something that was more relevant to the way people eat today. Uncovering consumers’ love for the day-after Thanksgiving turkey sandwich, Oscar Mayer was able to bring the best sandwich of the year to consumers every day. The Oscar Mayer Carving Board launch achieved unprecedented results and set the bar as the best new product launch in company history.
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