Scream Collector — We Want Your Scream

May 23, 2012

A big idea was required to effectively reposition Nickelodeon Universe from an indoor wee park to a hip and cool theme park for teens and tweens. We overcame shrinking entertainment budgets and a host of other hurdles to take Nickelodeon Universe from a fail to LMAO in our prime targets eyes by introducing an iconic character, the Scream Collector.