Visa Prepaid: Go Open a New World | Radio and Podcasts | Media Channels | ANA

Visa Prepaid: Go Open a New World

The Prepaid card competitive landscape had long been filled with low-budget production, DRTV-style ads, encouraging late-night TV viewers to "call now!" with the benefit of "no credit check!" and the knowledge that unlike traditional credit and debit, "you can qualify!" The key to breaking this category convention was going to be uncovering audience truths through research.