Keep A Child Alive — Digital Death Campaign
May 23, 2012
TBWA's Digital Death campaign for Keep A Child Alive, a grass-roots HIV/AIDS charity, featured celebrities with collectively over 30 million Facebook and Twitter followers who pledged to digitally die until $1 million was raised towards HIV/AIDS. The campaign accounted for 1/3 of all global coverage on World AIDS Day and raised $1 million in 6 days.
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