Halo Reach - Transforming Marketing into Mythology
May 23, 2012
In September 2010 Xbox launched Halo Reach. Just three years prior, Halo 3 had set the record for highest-grossing entertainment launch of all time. However in the two years that followed, subsequent Halo titles failed to replicate Halo 3's success. With the launch of Halo Reach, Xbox sought to reinvigorate the Halo brand and reverse that sales decline.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.