May 23, 2012
Every July in Canada, a cultural phenomenon happens. The people of Quebec move, not one by one, but all at once. Ikea saw this as an opportunity to demonstrate the brand's purpose, help move IKEA into the hearts and minds of all Quebecers, and move Quebecers into an IKEA store.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.