| |

Superfast Handwash

May 23, 2012

By fusing a paradigm changing consumer insight with a revolutionary product attribute, Lifebouy was able to produce results that clichés are made of: Challenging and winning against a dominant market leader across the globe despite being saddled with the baggage of being a poor man's brand.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):

Also See