Unleashing America’s Inner Mustang

May 22, 2013

Ford's iconic Mustang was facing a shrinking segment and its first real competition in over a decade. To regain its relevance at a critical moment in the category, Ford changed the conversation around the greatest driver of purchase in the segment, exterior design. The highly social "Unleash Your Inner Mustang" campaign wielded digital, mobile, social, and traditional channels in innovative ways.