Escape Your Bank | Effie Awards | Other Awards Programs | Case Studies | All MKC Content | ANA

Escape Your Bank

Facing the challenge of one of the nation’s most crowded financial markets, CommunityAmerica Credit Union achieved phenomenal success. Based on a keen market assessment and prognostication of cultural unrest, “ESCAPE Your Bank” was conceived as “A Movement,” introduced the conceptual twist of “Free-ing Checking."