How the New Hyundai Veloster and a Re-Imagined Launch Impacted Culture

May 22, 2013

Hyundai’s desire to move from “value to valuable” and gain sales share with younger buyers came to a head with the launch of the sporty Hyundai Veloster. To connect with younger buyers, Hyundai positioned the Veloster as creative partner brought to life by a series of original content aimed to challenge the young creative class to re-imagine their passion points.