More More and More
May 22, 2013
In a world of daily hotel discounts, Embassy Suites Hotels took the road less traveled. Instead of buying the business, they set out to earn it by building the value of the brand. The campaign drove a 3.4 percent increase in YOY bookings, and exceeded goals in both brand advocacy and brand linkage.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.