May 22, 2013

To drive sales and raise awareness of Brisk Iced Tea with its millennial male target, we turned Brisk from a beverage brand into a true entertainment source. At the heart of the campaign was Brisksaber, a simple, addictive, branded mobile gaming app. To tie the game to sales, the app rewarded fans by unlocking new content when they redeemed under-the-cap codes from bottles.