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Hellmann’s Real Food Movement

May 22, 2013

To grow sales and overtake its main competitor Miracle Whip, Hellmann's leveraged consumers' current desire for more real, less-processed foods. At its core, Hellmann's is made with real ingredients: eggs, oil and vinegar. By championing a Real Food Movement, Hellmann's showed that it had real food credentials and passion for the cause.

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