| |

Hellmann’s Real Food Movement

May 22, 2013

To grow sales and overtake its main competitor Miracle Whip, Hellmann's leveraged consumers' current desire for more real, less-processed foods. At its core, Hellmann's is made with real ingredients: eggs, oil and vinegar. By championing a Real Food Movement, Hellmann's showed that it had real food credentials and passion for the cause.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):

Also See

Recent Effie Awards

May 22, 2013
A Hunt for Happiness

May 22, 2013
A Todo, Con Todo

May 22, 2013
Be One with the Wild

May 22, 2013
Be The Thunder

May 22, 2013
Best Fries on the Planet

May 22, 2013
Better Way

See full index for Effie Awards