In-Hotel Credit Card Acquisition

May 22, 2013

Less than half of one percent of Priority Club ® Select Visa® (the loyalty program’s credit card of the InterContinental Hotels Group) cardholders are acquired every year from the in-hotel channel. With 3,500 hotels in the Americas and 48,000 loyalty program members checking in everyday, this performance was abysmal. We set out to re-imagine what this channel could and should do.