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Gator Versus

May 22, 2013

Consumers wanted more than utilitarian vehicles they wanted adrenaline-charged, high-performance equipment. The campaign to launch Deeres reentry to the market with a high-performance machine not only challenged long-held perceptions that the Gator was simply a workhorse, it also moved the brand from fifth to second in market share and grew unit sales by 33 percent.

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