Christmas Finally Comes to Foot Locker | Effie Awards | Other Awards Programs | Case Studies | All MKC Content | ANA

Christmas Finally Comes to Foot Locker

From a lack of the correct kind of communication between kids and parents, sneakers traditionally didn't make Christmas shopping lists. So, we showed kids how to tell their parents what they really want for Christmas, and for every dollar spent on marketing, four dollars were spent by consumers at Foot Locker.