The Rise Above ‘Ordinary Laminates’ | Effie Awards | Other Awards Programs | Case Studies | All MKC Content | ANA

The Rise Above ‘Ordinary Laminates’

In a struggling category, Pergo launched an innovative, astoundingly durable laminate flooring product that demanded a higher price - and a message that separated them from "ordinary laminate." Through extreme performance challenges, we showcased this unsurpassed product durability and justified a premium price.