Stove Top Stuffing: It’s Not Just for Thanksgiving | Brand Management | Brand | ANA

Stove Top Stuffing: It’s Not Just for Thanksgiving

Stove Top Stuffing had a problem. People only bought it once a year, at Thanksgiving. So, we created the Stove Top "Its not just for Thanksgiving" campaign to get people eating it year round. However, some pilgrims caught wind of the effort and were none too happy about it. The pilgrims admonished people to wait until Thanksgiving.