Million Hoodie March | Integrated Marketing | Brand | ANA

Million Hoodie March

In 2012, Trayvon Martin, an unarmed African-American teen wearing a hooded sweatshirt, was shot and killed by George Zimmerman, a self-appointed neighborhood watch coordinator, who then confessed to the shooting. People were outraged at the lack of responsible official action and so they created a movement with goal of achieving social justice for Trayvon.